How to Create a Service Post That Attracts Customers

Like social media profiles, your Moonlighting profile and posts are a reflection of who you are and what you do. Robust and detailed service posts are essential to attracting clients who are actively looking for help from someone like you.…

Fill Your Freelancer Toolkit with These Free Marketing Resources

As every freelancer knows, marketing your skills and talents requires a lot more than just advertising. Your branding and reputation is affected by your original content, visuals, scheduling and research; and you need supporting tools to create, compile, manage, track and…

Marketing Your Freelance Services: 5 Quick Things You Can Tackle Right Now

I once read somewhere, “Entrepreneurs are the only people who work 80 hours a week to avoid working 40.” If you are a freelancer or running a small business, it's likely you're the most hard-working person you know. Even when…

The Top 5 Social Media Management Tools for Moonlighters

In order to maximize your potential for success on social media, we suggest using the management tools that most social media gurus use themselves. Here at Moonlighting, we like the following apps and websites for managing our own social media:…

Mobile Payments are Critical for Small Businesses Growth

Many small businesses run on a “cash only” basis. In the past, this was a simple and convenient way to operate. However, in today’s world these small businesses are no longer saving money by cutting costs on transaction fees, they…

Creating and Maintaining a Positive Brand Reputation

Every time someone sees content you created, they form an opinion that contributes to your brand reputation. Your profile, posts, communication with customers, and social media presence, all go into your “brand” reputation. Both in and out of the app…