Freelancing is no longer a euphemism for job-hunting. Skilled workers are choosing the flexibility associated with self-employment and an increasing number of companies are adding independent contractors to their roster as a way to reduce operational costs and stay competitive.
It’s no surprise that recruiters and hiring managers are sourcing highly-skilled workers from freelance marketplaces like Moonlighting, not just for traditional roles but also for cutting-edge skills like blockchain and app development.
See what skills are in-demand on Moonlighting in 2020, the fastest-growing freelance marketplace:
1. Graphic Design
If you are in the freelance design business, you can feel good knowing that the growth predictions are bright. Graphic design is a skill that has always thrived on freelancing and will continue to be a hugely attractive skill this year as the demand for websites and marketing collateral and product creation continues apace. Much of this growth will be specifically targeted at freelance designers with companies and startups looking for strong, reliable talent that is willing to work on-demand.
Originally created for cryptocurrency, blockchain is quickly evolving to suit other purposes. Some companies want to take advantage of blockchain’s secure and distributed model in different industries: law, governance, logistics, insurance, and healthcare. Freelancers should consider acquiring blockchain expertise on top of more traditional skills. Aside from being one of the trending skills this year, blockchain is expected to be in demand for the long haul.
For many brands, utilizing independent sales reps is a key part of their sales strategy. For some, it’s not cost-effective to employ in-house reps, or they simply need to get feet on the ground quickly without having to put resources into establishing a salaried team. Others recognize the depth of the existing networks and relationships an independent rep may provide, which can open up new business opportunities in existing markets, and provide access to new territories. Whatever the reason, businesses often look to hiring independent sales representatives as an alternative to way to build a sales force.
4. Digital Marketing
Marketing is a widely recognized necessity for every business — 63% of business owners say marketing is the most important expense to grow their business. An effective digital marketing strategy will comprise of a holistic multi-channel approach including email, content, social media, automation, and search engine optimization (SEO). Freelance marketers are often skilled in most or all of these channels, are often more efficient than in-house marketing teams, and at times even for a lower cost.
5. Social Media Marketing
Marketing is an accepted business expense, as it is a proven way to boost business growth. Most companies employ a diverse range of channels such as content, email, SEO, and social media. Freelancers are usually asked to handle one or even all of these types of digital marketing. No one anticipated how popular platforms like Facebook and Instagram would become; now, social media marketing is considered essential in increasing brand recognition.
6. Career Advice and Mentoring
Career coaching is going through a “great awakening.” As more and more people are searching to balance work they love with a healthy lifestyle, we are seeing an increase in the demand for expert advice to help professionals find their next job or switch fields, and provide guidance through job searches, interviews, resumes, promotions, and everything in between.
7. Customer Service
Customer support jobs are naturally suited to remote work and moonlighting in the gig economy since the work is primarily completed via computer and phone, and many opportunities are available for off-peak working hours.
8. Writing & Editing
The writing profession is largely romanticized as the starving artist or creative hermits, holed away from society while working on the next Great American Novel. That may be true for some fiction writers. But there’s also a massive world of commercial writing that includes everything from web content to technical manuals to journalism, grant writing, and advertising copywriting. And all of this has to be arranged and corrected by editors.
9. Website Design
Web design has been ruling the freelance job market for quite some time and its position will remain unchanged over coming years. Businesses small and large that do not have a significant presence on the internet will find survival difficult in coming years. Hence, there is a rush of sorts to have one or more websites. Web designers create the look and layout of web pages. Their skills are in-demand in many types of organizations, from charities to startups, giving you flexibility to work on high-impact projects.
10. Website Development
The world of web development experiences constant transformation every year, whether it’s related to tools, services, coding, languages, or designs. And with every year, new trends and technologies emerge to evolve the way developers work. Independent web developers are far more likely to re-skill, and provide expertise in emerging development trends including artificial intelligence, voice search integration, and chatbots.
11. Virtual Assistant
Being a virtual assistant requires no specialized training or certifications, so it’s one of the most attractive options for freelance newbies. The potential client base is quite large: entrepreneurs, coaches, executives, authors, etc., in a variety of industries. They all need assistance with administrative tasks like appointment setting, email handling, travel logistics, and so on.
12. Video Production/Creation
With our attention spans decreasing rapidly, video viewing has become an increasingly important part of our lives. YouTube and other video sharing platforms are only increasing in popularity, and content creators are now optimizing videos to their specific audience. Plus the power of visual appeal is a new ball game and one that cannot be beat. So it doesn’t come as a surprise that video production and creation is a popular skill that is going to be in demand in 2020. You don’t have to be an expert in creating exciting videos, but the basic knowledge will take you a long way, especially in your freelancing career.
13. Accounting & Bookkeeping
Accounting and bookkeeping are shrouded in mystery for most people, no thanks to the complex tax and business laws in most countries. While different kinds of finance software are now in the market, companies still need qualified professionals who know how to use these tools and the rules to follow. Plus, many startups and SMBs would love to hand off their bookkeeping tasks so that they could focus on their core business. If you have the skills and qualifications to tackle accounting and bookkeeping, you can charge a competitive rate as a freelancer.
While most people are familiar with this Microsoft software staple, manipulating data beyond simple SUM formulas often requires the work of a professional. If PIVOT Tables and VLOOKUPs are your jam, you have a great opportunity to get hired to tutor or crunch, analyze, and glean fruitful results from complex queries for clients.
And if you’re not an expert yet, it’s really not rocket science; you can learn advanced Excel functionality in a matter of weeks. All you need is an analytical mind, an eye for details, and a willingness to take up courses like this one.
Many corporate brands are moving away from stock imagery and using illustration due to its softer, more playful approach. Illustration is generally a more interesting way to display content and feels more personal which is important in an age where consumers are demanding transparency and the human touch.
Finding the Right Gig for Your Skills
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Search more than one million new jobs, curated for independent workers with no commission or bidding fees. Showcase your unique skills and attract new clients by listing the services you provide. Join the amazing community of freelancers and solopreneurs changing how America works on Moonlighting. Sign up or download the app today – Free!