How to Get Lucky in Business

In the world of entrepreneurship, we often see successful business owners like Elon Musk or Mark Zuckerberg as those with all the luck. They just seem to always be in the right place at the right time with the right idea.

How do they do it? Are they really just that lucky? Did Lady Luck somehow chose to smile on these select few or did they stumble across a field of four-leaf clovers in their youth?

It’s far more likely that these so-called “lucky” people are doing more than just existing and waiting for their lucky break! So whether you choose to believe in luck or not, you can take a few plays from their playbook to make your own luck, too.

Harness a little good fortune for your business with these 4 strategies:

1. Put yourself in the path of opportunity

Luck isn’t something you just stumble upon, or that randomly happens to you. Sometimes luck is something you can spot, if you allow yourself to look for it. But more often than not, luck is about learning where to find an opportunity and putting yourself in a place where chance finds you.

This can be applied to business ownership in dozens of ways. With an open mind you could realize the man you’re stuck next to in line at the DMV is your ideal client or turn an obstacle into an idea for a new business. Be sure to post that new business on Moonlighting and put yourself in front of thousands of people searching for you — be in the right place at the right time to get discovered.

2. Maintain positive expectations

Our own expectations affect our perception of reality; you’re likely familiar with this phenomenon as its often referred to as the placebo effect. A study a few years ago reminded us of its potency when researchers found that people’s brains responded more favorably when they thought the $10 wine they were drinking cost $90.

Translate this to your freelance career: when you expect things to go well, you’ll find that they do. Expect a client presentation to bomb? It probably will. Expect to be able to negotiate a higher price for a potential job you know you can do? You probably will.

3. Imagine the stepping stones to success

Visualizing good fortune helps you get there. For instance, the best athletes envision winning a game before it starts. If you are preparing for a job interview or a big presentation, imagine your calm demeanor and your thoughtful responses while you get ready.

If you have a goal in mind, visualize your path to success and figure out where you want to be in a month or a year from now. What does your success look like? Now work backward to where you are now. What are the steps you have to take along the way?

4. Always treat failures as learning opportunities

No one is lucky all of the time. Failure happens. It’s part of life. Accept that there will be moments when you’ll feel down in the dumps. Realize that there will be times when you’ll want to throw in the towel. But don’t let negativity set in, and don’t give up. Brush the dust off, and look for a new angle to approach your problem.

Remember, Mark Zuckerberg started Facemash as a dating site for Harvard elite, but found success only after morphing it into Facebook social media for all.

The key takeaway is that you can create your own luck. Many of the behaviors and attitudes that make a person lucky are completely within their own control. While you may not land billions in venture capital overnight, begin to take advantage of luck-producing opportunities like these, and that pot of gold may be easier to come by than you think.

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