Crowdsourcing: The Perfect Tool to Help Start Your Business

What if you are tired of the rat-race working for someone else and want to take the big step towards venturing out on your own? You know what kind of business you’d like to start, but need money, ideas, and a way to test the market. It seems like an impossible task for one person to accomplish, but before the thought of all this overwhelms you, consider this. It is possible, and not too difficult to get the help you need through a technique called crowdsourcing.

How Do I Get Started?

You ask, what the heck is crowdsourcing? It is a way to connect with people via the internet to obtain ideas, information, services, or funding. The most well-known way to use the power of crowds is known as crowdfunding. When financing through grants, business loans, or your own savings isn’t an option, crowdfunding through platforms such as GoFundMe, Kickstarter, and now Moonlighting through Moon$hot Stories, empower you to raise the necessary cash to fund your new project.

Step 1. Tell Your Story

The first step in crowdfunding is to determine how much capital you need to raise, and then write a convincing proposal to entice people to donate to support your venture. It takes more than just setting up the crowdfunding campaign though. It is imperative to get the word out about your project.

Step 2. Share Your Story

Start with family and friends and build it up from there to get financial support from potential donors for your business. One method of doing this is by advertising on sites related to your business where interested parties can see what you are doing.

In all probability, you’re already using social media, so mention it on Facebook, Twitter, Instagram, Google+, etc. to bring in donations. You can even make a short video to share. Also, there may be some blogs where you can write a guest post, and of course, email is another way to announce your plans. The important thing is to get the word out and build momentum.

What Else Can I Do Through Crowdsourcing?

That’s just the beginning! Crowdsourcing can benefit you in many other ways. Individuals can contribute time, ideas, expertise, and feedback on your project. This will provide you with an opportunity to explore various avenues and see what would be the best path for your new or expanding business to follow.

It can also help with problem solving and innovation:

  • Use contests, voting, and other online events, a small business owner can get input on a new website, app, or logo design
  • Get reactions to new services, ask if they prefer ‘Product A’ or ‘Product B’, as well as find out the likes and dislikes of your marketing plans — potential customers appreciate being a part of the process and are more likely to become actual customers when their feedback is listened to
  • Brainstorm ideas for advertising copy or a unique approach to market your goods or services — most of the information will be relevant since it’s coming from people interested in or related to your business.

Using your blog or Facebook surveys are ideal ways to get the information you are looking for. The possibilities are endless, and the best part – it’s quick, efficient, and doesn’t cost a lot of money.

After I Get All the Information, What Do I Do With It?

When you have all the feedback from your crowdsourcing campaign and need to put ideas into action, make a plan on what to do first and what can wait until later. Your primary focus should be on what needs to be done before your grand opening.

Moonlighting can help with those tasks. Thousands of freelancers are available to join your team to do those tweaks to your website, implement your marketing plan, help you build your brand across all the social media networks, and anything else you may need. And don’t forget about Boost, Moonlighting’s advertising service to get your company’s name out there to prospective clients/customers across the country.

Starting a business or expanding an existing business is not as hard as it used to be. With all the resources available and the advent of crowdsourcing, you have the world at your fingertips waiting to assist you. Are you ready to give it a go? Tell your Story and start crowdfunding today!

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