We live in a visual age. Increased ownership of mobile devices with cameras has led to an expectation of instant views and access. Visuals are not only memorable and effective, but they also help people process, understand and retain information quickly. Most importantly, visuals play a huge role in getting hired.
In fact, according to the Social Science Research Network, 65 percent of the population are visual learners. This is why pictures are important when it comes to your profile and service posts.
As a freelancer and small business, it’s your first impression. Visual content is powerful and a critical factor in marketing yourself as well as your skills and services. The better the image, the more it drives engagement.
Tips for taking a good headshot for your profile picture:
- Face the light
Your face should be clear and visible, facing the light (not in shadow)
- Hand the camera over
Taking a selfie often results in shaky, out of focus, or warped images that are not flattering. Let someone else take the photo so you look your best. Pro Tip: Hire a Moonlighter to take it!
- Be the main character
There should be no question of who YOU are. If your picture has multiple people, crop it so you’re the central figure.
- Don’t rock the bod
It’s called a headshot, not a head-shoulders-knees-and-toes-shot. Have the photographer take a few steps closer so the picture is mostly of your face.
- Think inside the box
Profiles pictures on Moonlighting are displayed in a 1:1 ratio so crop your picture into a square before uploading.
Tips for taking good pictures for your service posts:
- Keep images relevant
Make it easy for your audience to know what your post is marketing. Choose images that emphasize the skill or service you wish to highlight.
- Add value
Your images should enhance potential customer’s understanding of what you do and what they could receive by hiring you.
- Add diversity
Provide potential clients and customers with a variety of alternate views so it’s not repetitive.
- Quality > Quantity
Choose high-quality photos of your business or product and services, but don’t add any and all photos just because you have them – make sure only the best are displayed.
- Utilize online resources
If you don’t have images of your own, use high-quality images from sources like Adobe stock or Pablo to fill in until you do!
- Keep to landscape (horizontal)
All images on service posts are displayed horizontally in a 3:2 ratio. Any vertical pictures will be squished to fit, so rotate the camera before you take the picture or crop the image before you upload.
Following these recommendations will increase your chances of getting hired. In other words, it’s a no-brainer.
With more multimedia available at your fingertips than ever before, it is critical to make sure you depict yourself and your services in the best light. Remember the old adage, a picture is worth a thousand words.
Update your posts, it’ll be worth your while.