How to Tell the Right Story: A Freelancer’s Guide

What’s your freelance story?

Each and every freelancer has a unique story of how they started and why they do what they do. We want to hear yours.

We’re looking for honest, first-person stories from freelancers about their journey, experiences, and work. Moonlighting wants to share these story entries to feature and help further promote you and your work. This will help people want to hire you and make more jobs available!

And, don’t be afraid if you’re not a professional writer. Our team of content writers is on standby and ready to help you polish your story up if necessary. It’s your story that really matters. We want to use your voice to spread awareness of our growing freelance community, inspire and encourage others. Tell us your ups and downs, triumphs and dreams.

Submit your story by emailing [email protected].

Inspire Your Freelance Community

Every day, more and more people turn to freelancing and join the gig economy. Whether it was out of necessity, the inspiration to quit the 9-5, or you’ve gone back to work after retiring, people want to hear your story. According to Michael Margolis, CEO and founder of Get Storied, “Story is your ultimate currency. You are trading on your story. This is why people buy your message, or buy your product, or even hire you to do a job.”

While storytelling is undoubtedly a powerful tool for you and your freelancing business, telling the right story can prove challenging. Your story can be told in many different ways, for many different purposes, but you don’t have to be a professional writer for it to be captivating and remarkable. Learning how to tell your story in the most effective and intentional way is not only important, it is invaluable.

Furthermore, hearing your stories can enable and empower other freelancers who may find the inspiration to take the leap themselves. Sharing your story allows hundreds of freelancers like you to draw from all the knowledge you’ve learned through all your successes, fears, and even failures you’ve experienced.

Here are a few tips to help you tell the right story when submitting your entries to Moonlighting and moving forward in your future endeavors:

Have Engaging Content

Customers, clients, and employers connect with you and your business based on what you identify in your story. Construct a testimony through events, details, and information that are relevant to the bigger picture.

  • Your profession and mission
  • Your passion and inspiration; what drives you
  • What you do, your skills and talents
  • How you started your career
  • Your challenges and triumphs

Tell the Story

Storytelling strengthens your brand and your bond with your clients. The power of storytelling has been a continual force throughout history, maintained across a variety of mediums throughout history. In fact, as a freelancer, you may be telling someone’s story through your skills, talents, and crafts. For instance, a wedding photographer’s life work is telling the story of the bride and groom’s most special, monumental day.

Simplify Your Message

Stick to the details. It can be particularly useful for freelancers to be intentional with the message. Specific details, examples from your daily life and experiences help create a more distinctive story and communicate your perspective to clients or partners. Be specific and keep it simple.

If you aren’t able to describe your overall message in one or two sentences, you are most likely overthinking it and or heading in too many different directions. Aim to tell a collective narrative that includes the most relevant details. Revealing a vast array of details is not only a difficult task, but it can confuse your reader. Highlights from your impressive portfolio and the great work you’ve completed sharpen the impact of these examples.

Speak in Narrative

Don’t be afraid to be personal and speak from your own narrative. The most powerful stories are those that are genuine and true to the storyteller. Try to insert one or two unique truths about you. No need to invent or reinvent yourself. Real life truths have the most impact.

Another tip in telling your narrative is speaking your story out loud. Yes- tell your story to yourself. Once you’ve finished writing, speak it out. It may even be helpful to video yourself as you talk about yourself and watch it. Are you able to get through your story smoothly? Does it flow? Going back to oral communication is a great way to investigate whether you are saying what you meant to say.

Know Your Audience

Who are you speaking to? Knowing your audience is a valuable component to take into account when you’re telling your story. Most importantly, aim to connect and reach your audience – meaning reach them on their terms, make it relevant to them.

Think about what you have in common and build a bridge. Regardless of your approach, speak to your audience. Perhaps this is a marketing piece, a bio for your blog or description for your profile. Tailor your story to your audience.

Be Creative

Telling your story involves a lot of bravery. So why not go the extra mile. Inventiveness and ingenuity and bravery – have fun with it.

Keep Writing Your Story

Your freelancing story is strengthened by time, experience, trials and tribulations, and of course your successes. Don’t stop writing. All of your experiences better inform your freelancing story, because your story never really ends. Professional writers themselves say that the best way to get better at storytelling is practice. Share your story and work with others, network and strengthen your impact.

Regardless of type and length of content included, your story should be authentically you. That’s the most critical component. The idea is to share a narrative that introduces you and your career. Sharing your challenges, passions, starting place and mission goes a long way to connect with others, and gives an insight that will ultimately get you hired.

Share your story with us, email [email protected].

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