Intuit QuickBooks rushes out Self-Employed updates, because the war is on
Earlier this month, accounting software vendor Xero introduced a mobile solution designed for self-employed workers in the U.S. The solution was specifically targeted at those working in the “gig economy” — all those ridesharing drivers, food deliverers and pet-walkers. As I mentioned at the time, Xero’s archrival, Intuit, had an existing solution for self-employed workers as well.
Not wanting to hang around, Intuit is upping the ante in this game and announcing some updates for the QuickBooks Self-Employed (QBSE) version. New partnerships and new features all aimed at making life easier for self-employed workers and staying one step ahead of Xero. So, what is the news?
While both Xero’s and Intuit’s self-employed solutions are strong offerings in and of themselves, the reality is that it is going to be primarily through partnerships that they achieve growth. To this end, Intuit is moving quickly to sew up as many partnerships with different umbrella organizations for self-employed workers as possible — the theory being that these partnerships will provide a strong barrier to Xero gaining more traction.
Intuit already has a number of partnerships with both on-demand service providers and talent marketplaces. It is adding to those partnerships today by announcing that it’s secured another six: eBay, FlexJobs, Incorporate.com, Kelly Services, Moonlighting and the National Association of Hispanic Real Estate Professionals (NAHREP). While some of those might sound inconsequential compared to juggernauts like Uber, this is a grass-roots war and, as such, it will be won by overcoming territory, one partner at a time.
While partners like this are always expected to provide a great sound bite for the vendor to use in a press release, the tone of what these partners are saying is consistent and points to the opportunities around making life easier for freelance workers:
“With over 75,000 freelancers moonlighting on our platform each month, it is imperative that we bring them a best-in-class financial solution,” said Jeff Tennery, founder and CEO of Moonlighting, a nationwide mobile marketplace for people seeking short-term work. “Moonlighting is excited to promote QuickBooks’ Self-Employed solution and help our users better organize their freelance income.”