The Street | Best Cities for Job Hunting Baby Boomers Featuring CEO Jeff Tennery

The Best Cities for Job Hunting Baby Boomers

What a drag it is getting old when you are job hunting. It is plain fact: a pervasive bias leads many companies – not all – to shun the 50+, Baby Boomer crowd when it comes to hiring. That’s underlined by a 2014 survey by AARP that found 64% of workers said they have seen age discrimination in the workplace.

But there are upbeat facts to know. For one: some cities just seem to hold dramatically more opportunities for older workers, said Blake Nations, CEO of, which lists some 80,000 openings where Baby Boomers will get a fair crack at landing the position. Pick the right city, and you are that much closer to work.

Moonlighting, a website for gig seekers, said its data shows similar: some cities are brimming with work for Boomers.

What’s more, although some pennypinching companies continue to prune older workers (with bigger salaries in most cases), others appear to be embracing a belief that older workers may bring deeper, more seasoned skills and judgment. “There are many companies we know of that are seeking older workers,” said Nations.

Baby Boomers are numerous – the count is around 76 million, per the U.S. Census — and many of them hope to continue working. Data from polling organization Gallup indicated that 32% of 68 year-olds are working or seeking work. As for 65-year-olds, 40% are working or seeking work, per Gallup.

A report from Merrill Lynch shows similar: “47% of today’s retirees say they either have worked or plan to work during their retirement years.” The report continued: “An even greater percentage (72%) of pre-retirees age 50+ say they want to keep working after they retire, and in the near future it will become increasingly unusual for retirees not to work.”

Michael Garcia, a financial advisor at Merrill Lynch, added: “What’s weird: even the clients who tell me they will retire – after 18 months they are bored. They decide they will go back to work. They want to be engaged.”

Corroboration of this came from Jeff Tennery, CEO and founder of Moonlighting. He said that in planning the service the assumption was that Boomers would be important to its success but as people with jobs that needed doing. “We thought Boomers would want to hire folks but we saw a lot wanted work, too, to make money,” said Tennery.

The formula for success in job hunting for Boomers is simple. “Boomers with the right zipcodes can find positions easier than others,” said Nations.

The real money question is: what zipcodes?

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